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The uncomfortable state of content marketing metrics
In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content...
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Marketing: New architects of the customer experience?
There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer...
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8 Practical applications for influence marketing
In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream...
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An expanded view of influence marketing measurement
By Mark W. Schaefer When I wrote Return On Influence in 2012, the term “influence marketing” wasn’t even on the radar. At the end of the book I boldly predicted that within a few years, this would...
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Highlights from my #SMMW16 keynote speech
By Mark W. Schaefer This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The...
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Research shows content engagement is disconnected from brand goals. What’s next?
“Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years,...
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A course correction for influence marketing measurement
I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for...
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Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About...
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Social media predicts the next Carpool Karaoke stars
By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online...
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Is content swiping smart marketing or brand desperation?
By Mark Schaefer The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing?...
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How I get more stuff done than you: Focus
By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is...
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Strategies to deal with losing readers through the newsfeed evolution
By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present...
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Highlights from my #SMMW16 keynote speech
By Mark W. Schaefer This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The...
View ArticleClik here to view.
Research shows content engagement is disconnected from brand goals. What’s next?
By Mark Schaefer “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric...
View ArticleClik here to view.
A course correction for influence marketing measurement
By Mark Schaefer I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a...
View ArticleClik here to view.
Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About...
View ArticleClik here to view.
Social media predicts the next Carpool Karaoke stars
By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online...
View ArticleClik here to view.
Is content swiping smart marketing or brand desperation?
By Mark Schaefer The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing?...
View ArticleClik here to view.
How I get more stuff done than you: Focus
By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is...
View ArticleClik here to view.
Strategies to deal with losing readers through the newsfeed evolution
By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present...
View Article