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I love big blogs and I cannot lie.
By Mark Schaefer I recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. He strongly urged people to create content that could capture...
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Marketing’s answer to winning in an ad-free world
American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer After uttering one sentence a few weeks...
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Why screenshots may be the key to influence marketing measurement
By Mark Schaefer Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Key “influence” ideas this...
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The big shift: Ads, TV, and the content monetization challenge
By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling...
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Social media engagement is a lousy metric
By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual...
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Why screenshots may be the key to influence marketing measurement
By Mark Schaefer Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Key “influence” ideas this...
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How I make money: My 18 sources of online revenue
By Mark Schaefer Today I thought I would do something unusual by peeling back the curtains of my business and explaining how I make money. I suppose I am a poster child for the gig economy since I...
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Social Proof and the Business Case for Buying Fake Followers
By Mark Schaefer The New York Times just published an explosive report called “The Follower Factory” detailing the black market for fake followers, likes, and comments. The reporters outed...
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Five questions to answer before creating an online course
By Mark Schaefer I am seeing a pattern among many friends and colleagues. The idea of creating an online course seems intoxicating. Develop content … post it as online training … promote on Facebook …...
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10 Ideas driving the future of social media marketing
By Mark Schaefer I recently debuted a new speech at the Social Media Marketing World conference in San Diego. This is a grand global event and I’m proud that I have given a speech all six years it has...
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Just because you can do micro-targeting doesn’t mean you should
By Avtar Ram Singh, {grow} Contributing Columnist A persistent marketing best practice is to niche-down and create micro-target markets. Today, I’m going to explain why that might not be a good idea....
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Marketing strategy for the modern world: Social Media Explained
By Mark Schaefer A few years ago, I had a recurring dilemma. I kept getting the same questions about social media marketing over and over again. Stuff like: How do I create a social media strategy?...
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Your social media strategy plan: Where do you START?
By Mark Schaefer When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. Today’s post provides a...
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This large company just quit social media. Should you?
By Mark Schaefer There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media. J D Wetherspoon is a pub company in the United...
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How $1.50 can make or break your most important customer experiences
By Mark Schaefer I recently spoke at two massive conferences back-to-back at the very same hotel, in the same week, in Las Vegas. Although both were sponsored by Fortune 500 companies and each had more...
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Just because you can do micro-targeting doesn’t mean you should
By Avtar Ram Singh, {grow} Contributing Columnist A persistent marketing best practice is to niche-down and create micro-target markets. Today, I’m going to explain why that might not be a good idea....
View ArticleClik here to view.
Marketing strategy for the modern world: Social Media Explained
By Mark Schaefer A few years ago, I had a recurring dilemma. I kept getting the same questions about social media marketing over and over again. Stuff like: How do I create a social media strategy?...
View ArticleClik here to view.
Your social media strategy plan: Where do you START?
By Mark Schaefer When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. Today’s post provides a...
View ArticleClik here to view.
This large company just quit social media. Should you?
By Mark Schaefer There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media. J D Wetherspoon is a pub company in the United...
View ArticleClik here to view.
How $1.50 can make or break your most important customer experiences
By Mark Schaefer I recently spoke at two massive conferences back-to-back at the very same hotel, in the same week, in Las Vegas. Although both were sponsored by Fortune 500 companies and each had more...
View Article