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The Paranoia Around Marketing Benchmarks
By Avtar Ram Singh, {grow} Contributing Columnist What does good marketing look like? How do we know that a marketing campaign has been a success? How do we determine that a marketing experiment that...
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What’s the difference between influencer marketing and word of mouth marketing?
By Mark Schaefer There has been a lot of attention lately on both influencer marketing and word of mouth marketing (WOMM). Are they the same? Not exactly. Today I’ll explore the differences,...
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How to use Content Shock to win in business
By Mark Schaefer A few weeks ago I received this question from a reader: “It’s been almost five years since you wrote the blog post about Content Shock. I wonder if after this time there are any...
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The Marketing Rebellion is HERE.
By Mark Schaefer My new book, Marketing Rebellion: The Most Human Company Wins is now live! It is my best book, and my best professional work. Allow me to tell you why this is essential reading, and a...
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Why achieving marketing accountability is harder than it seems
By Avtar Ram Singh, {grow} Contributing Columnist Over the last couple of years, I’ve seen an interesting and encouraging trend in the marketing and advertising industry. There’s a clear demand for...
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How to monetize a Facebook Group
By Mark Schaefer There’s no more relevant or interesting topic these days than the moving target of monetization in the online world. The model has changed drastically over the years but Dana Malstaff...
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A content arms race started on February 01, 2013. A case study.
An all-out content arms race began on February 01, 2013. That was the day Netflix launched a bold new series called House of Cards. It was a big-budget risk that put the story and the writing front...
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Marketing without measurement in a world of malignant complexity
This is not a blog about economics. I am far more interesting than that! However, I would like to refer to economics briefly to make an important point about malignant complexity and the future of...
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How industries are being disrupted through stories
I was recently working with a long-established, traditional US retailer that is being disrupted through stories. But they didn’t know it. “This is insane,” the brand manager said in exasperation. “All...
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The Uprising brought together 30 marketing thought leaders. Here’s what...
Photo credit: Alex Ledesma I recently wrote this about my career and the process of personal evolution: Having self-confidence is not just “believing in yourself.” It represents an ability to take a...
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When is it time to quit blogging (you might be surprised!)
A friend of mine was pretty down about his blogging recently. He wrote me a note and told me that he was disheartened because he was putting a lot of effort into his writing but nobody was reading his...
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Why I am irrationally excited about a U-Haul truck
I was having coffee with a friend in Portland, Maine, when I suddenly jumped out of my seat. “Wait a minute!” I said. “I have to go see this U-Haul truck!” I ran out the door, skipped across the...
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What is the current state of content distribution? The answer is “who”
I was recently in a lively discussion about the state of content distribution and it reminded me that this is a topic I haven’t covered in a long time. This was a dominant theme for me when I was...
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An alternate view: The real influencer scam
Recently Seth Godin wrote a post that received a ton of commentary on the social media stream: “The real scam of influencers.” But there is no influencer scam at all. The premise of his article:...
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The small business marketing formula to dominate your niche
Since I wrote an article on small business marketing, I decided to ask my friends to help me out with entrepreneurial photos to “decorate the post.” Have fun on this crowd-sourced post as you see some...
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Why “resonance” is the future of SEO
One of the problems in the digital marketing world today is that leaders are using an outdated playbook — especially when it comes to Search Engine Optimization. I think the future of SEO is taking...
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Winning the War for Attention: A talk from #SMMW20
Winning the War for Attention I’ve been a speaker at all eight Social Media Marketing World events and it is always an annual highlight for me. It’s like coming home to family — so many wonderful...
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What is the future of conferences and public speaking?
Perhaps no single industry has been so devastated by the coronavirus crisis as the multi-billion-dollar conference and events business. Countless careers in catering, hospitality, travel, and public...
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Case study: The most human commercial wins
For the rare few who may have missed the most “human commercial,” Nathan Apodaca of Idaho Falls posted a TikTok video featuring him skateboarding to work, drinking Ocean Spray Cranberry Juice, and...
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What makes you a digital influencer?
I count myself lucky to have been working in the digital space from the beginning and watch it unfurl into a tapestry of apps that connect the world — and sometimes divide it. One of the most...
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